As the inaugural Art Director for Pinnacle Living's newly created marketing department, I oversaw the creation of their first in-house advertising campaign. The process began with focus groups to hone the direction for each community. I coordinated with outside vendors for photo and commercial shoots, as well as directing the campaign design.
WindsorMeade
Pinnacle Living's premium Williamsburg community highlights the vibrance and independence with which residents live their lives. The campaign captures residents enjoying the woodshop, cycling around independent living residences, and enjoying a lively bookclub.
Pinnacle Living's premium Williamsburg community highlights the vibrance and independence with which residents live their lives. The campaign captures residents enjoying the woodshop, cycling around independent living residences, and enjoying a lively bookclub.
Hermitage Roanoke
Pinnacle Living's rustic Roanoke community is celebrated for its beautiful grounds and Blue Ridge charm. The ad campaign focuses on residents relation to nature, and utilizes fun illustrations to drive home the tag of "Life Blooms."
Pinnacle Living's rustic Roanoke community is celebrated for its beautiful grounds and Blue Ridge charm. The ad campaign focuses on residents relation to nature, and utilizes fun illustrations to drive home the tag of "Life Blooms."
Cedarfield
Cedarfield is Pinnacle Living's high-end community in Richmond. The ad campaign highlights the abundance of choices that residents have on offer - from fine dining, swimming in one of its two pools, or enjoying time in Deep Run Park.
Cedarfield is Pinnacle Living's high-end community in Richmond. The ad campaign highlights the abundance of choices that residents have on offer - from fine dining, swimming in one of its two pools, or enjoying time in Deep Run Park.
Hermitage Richmond
An assisted living community located in downtown Richmond, this campaign highlights the attentive support that residents can expect from team members. Campaign images include time in the art studio, enjoying a meal in the dining room, and enjoying a book on the historic grounds.
An assisted living community located in downtown Richmond, this campaign highlights the attentive support that residents can expect from team members. Campaign images include time in the art studio, enjoying a meal in the dining room, and enjoying a book on the historic grounds.
